Whether you are new to the cell phone repair industry, or trying to increase sales, expansion is definitely on the horizons for many small shops. But how can you expand your small business in the recommerce industry?
Here are a few tips specific to the field.
- Target local smartphone demographics through partnerships. Though more than 25 percent of smartphone owners in the U.S. end up breaking their phone, you need to understand what the 25 percent means for your area. Establishing local partnerships is a successful way to improve your profit bottom line. Consider where you might see a large influx of devices that could potentially use repair. For example, local colleges and universities are a great demographic to target, if you have not made connections there, and offering a special discount to departments or students can encourage people to use your services. From local tech companies to libraries, approaching organizations that can benefit from your services can quickly build a better base of customers for your business.
- Diversifying is key.With technology moving fast, offering services beyond one, two, or three models or options for repair is key. Think about what can makes sense for your business, and where you might see growth: would mail-in services help target potential customers in surrounding towns? Will an online shop of top wireless accessories make you stand out against local competition? To make yourself more competitive, offering repairs on tablets, Android phones, iPhones, iPads, and even gaming consoles, can greatly expand your business.
- Offer more than repair.The most important aspect to expanding your business is to understand youraudience’s needs. The best way to do this is to conduct a survey of customers and potential leads, on your website or at your store. Is there anything they wish your business offered, or want to see more of? Maybe you are missing a good number of potential sales by not selling new cases, or maybe there’s a growing desire of DIY-ers in the area who would love to by a repair kit from a trustworthy, local business. Maybe offering even tutorials or training on cell phone screen repairs can become a popular way to advertise your shop and getting people through the door. From your surveys and research, you can also learn where to expand (if you want to open multiple locations), and what else you provide. By thinking about your customers first, you’ll have a better time understanding where and how to expand your business.
To learn more about how you can improve and expand your recommerce business, contact us.