Two Powerful Tips for Building a Repair-Oriented Marketing Strategy

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The best advice for small cellphone repair businesses is to learn as much as possible, because in this world, knowledge is power. Here are two powerful tips that will keep your repair store’s online profile visible to your customers.

Keep Unoriginal Content Below 25% in Blog Posts

If you have a blog, then you may want to quote facts, figures, and statistics. This is perfectly fine, and it’s a great way to improve your credibility, as people naturally tend to trust professional sources. That being said, after Panda, a Google update which all but stopped content scraping, it is vital to remember that all blog posts are now scrutinized by Google. If you are quoting someone else in your blog, then make sure that the quote is no more than 25% of your blog post. If it is more, then Google may label you as a plagiarizer, as a person who practices black hat SEO in other words, and they may penalize your site.

Avoid Excessive Advertising

What about monetizing your blog? There are many businesses who have separate URL’s for their blog and for their main website. Because their blog is on a separate site, they have no qualms about monetizing it to the fullest, filling it with ads. The problem with this approach is that it is not good for SEO, as Google considers websites with too many ads undesirable.

This represents only the beginning of a good content and SEO strategy. Contact us if you would like more small business advice.

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Matthew Roldan

Matthew is the Co-Founder & Chief Customer Officer at Sourcely. He has owned and operated several small businesses and has helped 1000's of SMB's find success online while working as a consultant for GoDaddy.com.