It happens every year: the latest and greatest new technology is released, leaving consumers looking at last year’s technology in disdain. Their perfectly adequate smart phone suddenly seems less than stellar now that something a little shinier with a few more bells and whistles has been announced. Toluna Quick Surveys found that 32% of people would stand in line to purchase a new iPhone on the day of its release.
Recommerce Keeps You Ahead
How do consumers justify spending money on a new product when their current product still works just fine? Recommerce provides the answer. Businesses buy old technology, giving consumers an infusion of cash to purchase the new consumer electronics they want. Early-adopters can feel great about their new purchase because they know their old devices won’t end up in a landfill, but instead will be appreciated by someone who likes to purchase products a generation or two behind the new release to save money.
Businesses benefit on a number of fronts. The company releasing the new technology has more customers available for upgrades, and the businesses that re-sell the used devices have plenty of product to sell, ensuring their secondary markets remain viable.
Ready, Set, Go
When Apple announced their new iPhone 6, companies all over the country began campaigns to purchase outdated smart phones. The benefits of the process are manifold. Consumers who sell their old phones are more likely to pay the higher price for cutting-edge technology because the money they get from selling their old phones helps ease the upgrade cost.
Consumers looking for great deals know that now is the time to get a great bargain on a used phone. All the major cell phone service providers are offering trade-in deals on smart phones because of the iPhone 6 release, and smaller local businesses are just as excited to benefit from the recommerce trend.
If you want help with sourcing your recommerce products, please contact us.