Since announcing its newest line of iPhones earlier this month, Apple has had to navigate some turbulent waters. First, iOS 8 took up more space than was initially expected, and it came with a large number of bugs. Then, reports came out that the company’s newest pride and joy, the iPhone 6+ phablet, was bending in people’s pockets.
A Costly Design Flaw?
The result was immediate ridicule. Brands ranging from direct competitors like Samsung and LG to completely unrelated products like Kit Kat and Heineken took to social media for mockery, proudly stating their ability to “withstand demanding environments like your pocket. The hashtag #bendgate was trending worldwide on Twitter for no less than two days.
Apple Does Damage Control
As a result, Apple was forced into damage control mode. On Thursday, the company released a statement saying that warping of its 5.5 inch phablets was “extremely rare, and that the product had gone through extensive testing to ensure durability.” Now, consumer reports is in the process of developing an “authoritative test” of whether the phone actually bends under reasonable amounts of pressure.
How Much Is Too Much?
Consumer-distributed videos on social media have established that when enough force is applied, the iPhone 6+ does indeed bend. Yet not a single report has yet surfaced that the phone actually broke or got physically damaged. If that was the case, the report would have gone viral by now – the fact that it hasn’t is a small bit of good news in this turbulent time for Apple.
Nonetheless, consumer trust in the iPhone 6+ is probably beginning to erode. That’s crucial for those monitoring recommerce opportunities, as it means that iPhone 6+ models could hit the used-phone market earlier rather than later—and your company could take advantage of it. Contact us to find the perfect recommerce strategy for your business.