Rapid technology advances in consumer electronics have unearthed an interesting development in the field: the convergence of previously separate categories. The year 2014 has seen Apple enter the phablet (phone-tablet combination) market with the new iPhone 6+, while Microsoft’s Surface Pro 3 offers the first true laptop-tablet combination. These developments should matter to any small businesses dealing with consumer electronics, and could seriously influence your recommerce strategy.
How the Industry Now Stands
Remember the time when phones were for calling people, while computers were machines meant for work? As most technology-savvy consumer knows, those times are long gone. Even the most affordable smartphones now run on processors that rival those of computers just a few years ago. So naturally, the difference in usage between phones, tablets and computers has dramatically decreased.
For evidence of this trend, look no further than Microsoft’s current commercials for its Surface Pro 3, directly attacking Apple’s Macbook laptop for not being able to do the things a tablet can do. And how could it? The Macbook is a traditional laptop, which naturally does not offer a touch screen or detachable display. But that doesn’t mean consumers won’t begin to expect it. Now that converging models like the Surface Pro 3 and the iPhone 6+ have shown consumers the possibilities of “next generation” consumer electronics, the expectations will be sure to rise.
What Does the Future Hold?
On a purely rational level, that convergence makes perfect sense. Just 10 years ago, the only screen consumers had to manage was a computer. Smartphones brought along a second screen, and tablets added a third to the equation. Now, consumers have three screens at their disposal, with all of them able to do essentially the same thing. So naturally we’re moving back to the simplicity of a single screen which enables us to do everything we want without constantly switching devices. A future in which a device like the Surface Pro 3 (with added calling capabilities) becomes the industry standard in consumer electronics is not difficult to imagine.
Many Implications for Recommerce
Convergence in consumer electronics has significant recommerce implications, both for the future and today. As consumers look to simplify their screens, they will also look to get rid of their old devices. Naturally, they will gravitate toward businesses offering convenient buyback programs. And with Sourcely, you can easily establish such a program! Contact us to see how we can help your business.