Content marketing can be time-consuming, especially for small businesses on a limited budget. How can you stretch your dollars to get the most from your content marketing budget? And where should you start? We suggest the following steps in determining what will work best for your cellphone repair business.
What Are Your Business Needs?
First, you should identify and prioritize what your business needs. Have you started a newsletter, but need to target and improve its content? Are you already posting on social media regularly, or need to improve your social media presence? By determining where you need to beef up your content, you can allocate your budget in the most effective places, before you begin to spend it on starting a new strategy, such as videos or podcasting, if they don’t already exist.
What Do Your Clients Want?
In addition, it can be helpful to survey your visitors and clients, to find out what they want and where they are looking for content. First, who are they? Are they IT managers in charge of their company’s mobile device health? Or are most of your clients the 66 percent of Americans who own smartphones? Are they watching video tutorials on troubleshooting common smartphone problems? Do the listen to online podcasts to learn about mobile phone updates and trends? Do they like reading short blog posts, or getting answers to questions on Twitter? This type of research can help you narrow your scope and stay within budget.
Consider Your Strengths and Weaknesses
Next, you should identify what your strengths and weaknesses are. Do you find that troubleshooting technical problems is taking away time that could be spent on creating content? Or, can you create meaningful content (blog posts, videos, Q & A sessions on smart phone troubleshooting), yet need help staying on schedule or providing your content routinely? By understanding what you or your team are interested in doing, you can also find what work comes easily and naturally for you to do, what other individuals in your company can do, and what (if your budget allows) can be done most effectively by an outside consultant.
Take of Advantage of Free Online Tools
While you develop your content marketing strategy, you should also take advantage of free tools online. Tools like BuzzSumo, FollowerWonk, Topsy are great for researching social media trends and content in your industry, while apps like Infogram help you create visual graphics for your site. Even with the limited accessibility, you can get a good start on creating targeted content. As your business and budget grows, you’ll also find which tools your business should invest in, after learning each one’s advantages.
Overall, by taking the time to address your specific needs and wants, you can make better steps at creating valuable content suitable for your store. To learn more about creating the best content suitable for your business while on a budget, contact us.