Do you want to gain an advantage over your competitors in the cellphone repair industry in online marketing? If so, then check out these tips for optimizing your web presence.
Landing Pages: One Size Does Not Fit All
Some webmasters only have one landing page, but this, whether they know or it or not, is often to their detriment. According to Landing Page Optimization:
“Do you think that creating all these additional landing pages sounds like more work than it’s worth? Well, consider this – according to HubSpot’s 2012 Marketing Benchmarks Report, companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15.”
As you can see, increasing your landing pages from 10 to 15 yields excellent results. If you are one of the many webmasters out there who uses a home page as your landing page, or only has one landing page, then you are leaving a lot of leads on the table.
Optimize for Mobile
The world is a different place than it was five years ago and this is especially true when it comes to online marketing. Nowadays, many people are using cellphones to navigate websites, but many webmasters are not properly optimizing for mobile. Use Google’s mobile-friendly test to see how your website is doing. Sometimes, all you have to do is make some text larger or move some hyperlinks and you can fix your mobile problems.
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