Remember when the late Steve Jobs was against increasing screen size for new iPhones? It seems so long ago now. But when Apple announced its first sales report for last quarter the iPhone 6 – bigger screen size and all – was the huge winner.
More Than 74.5 Million Sold
Apple sold no less than 74.5 million iPhones in the December quarter alone, shattering its previous records of 51 million iPhones in the same quarter last year. The iPhone led what was a successful sales quarter for Apple, generating profits of $18 billion for the last three months of 2014 alone. By comparison, that number is bigger than the entire revenue of Google in the same quarter, and only $4 billion below Microsoft’s profits for the entirety of 2014, according to Mashable.
Perhaps most incredibly, the sales numbers occurred despite an uptick in price per device, which Mashable attributed to the higher price tag of the iPhone 6+, as well as a marketing push for iPhones with higher storage capacity.
What Does This Mean for Your Buyback Program?
Why should businesses involved in recommerce care about the proliferation of a device that’s brand-new, and certainly not to be traded in any time soon? The answer is simple: The vast majority of the 74.5 million consumers getting new iPhones previously owned a smartphone or some other mobile device. What did they do with it?
Recommerce Offers Alternatives
In most cases, they simply kept it as a backup, gave it away, or simply threw it out. But what if a company had approached them and offered to buy back their old device in exchange for cash or other rewards? That’s what recommerce does—offers alternatives to consumers looking for newer devices.
And that’s where we come in. Reports such as Apple’s soaring sales offer great incentive to beef up your buyback program. Contact us for options on how you can take advantage of recommerce!