Consumers are aware that when the newest iPhone drops there is always a rush of demand. The newest mobile releases from Apple, namely the iPhone 6 and 6 Plus, were no different from the company’s previous releases. Yet the supply for these new devices is taking longer to catch up with demand than had been the case with any of Apple’s previous releases.
A Rush of Demand
In the middle of November the supply for these devices was almost zero, but by the middle part of December, Apple had improved their supply of the new devices to 56 percent total. While the supply of these new devices is improving rapidly, the recent figures are still a far-cry from the full 100 percent availability that was expected by now. At this time last year, Apple’s then recent iPhone 5S was at full availability—even after the supply started low. Experts predict that the availability will be up around 80 percent by the end of the fourth quarter. This could affect Apple’s holiday sales numbers if consumers are worried that they won’t be able to get their gifts on time for the holiday.
It’s All a Matter of Smart Logistics
You may be wondering how these figures were calculated. Independent investor reports track and analyze the supply of the products for same day in-store pick up and through online delivery times. The delivery times for the 16 and 64 GB iPhone 6 and 6 plus have improved from 3-to-5 business days to 1-to -3. The delivery times for these products in November was 7-to-10 business days. However, shipping times for the 128 GB model of the both the iPhone 6 and 6 Plus remains at 7-to-10 business days. Overall, the availability for the new Apple products are improving, but holiday shoppers might want to wait until the supply has increased.
The release of the new iPhone models has also resulted in a serious spike in recommerce and buyback programs. To give you an idea of how popular these programs are, when Apple CEO Tim Cook announced the iPhone 4S one recommerce site said they received a smartphone every six seconds.
All the more reason to institute an innovative recommerce program—and we’ve got the best recommerce program in the nation. Contact us for more information on how your business can take advantage of the latest tech releases.