Technological innovation engenders recommerce opportunities. One need only look at the current iPad predicament to understand this longstanding truth.
In many respects, the iPhone 6 and 6 Plus are technically on par or better than the iPad. The three factors that have typically set the iPad apart are its larger size, longer battery life, and a slight performance boost over the iPhone.
Yet the release of the iPhone 6 and iPhone 6 Plus has changed the game. Their larger size, extra-long battery life and improved performance have all but blown the iPad away. In fact, users who have the iPhone 5, iPhone 5s, or the iPhone 5c are using their iPads less—at least as an e-reader. This development comes to light from news reading service Pocket, which reports that the larger the size of the user’s phone, the less likely a user is to reach for their iPad to consume content.
Size Means Everything
Conjecture abounds as to why this is, but a common thread among reviewers is that the larger size of the iPhone has revealed that the iPad has not been improved in the last few years to be considered anything more than a large iPhone without the communications features.
iPad sales have declined by as much as 12.7% and will continue to decline. This is in part due to the market saturation, but also because it’s not differentiated enough from the larger iPhone models. For businesses with innovative recommerce programs, this means opportunity.
The Time for Greater Profits Is Now
What kind of opportunity? When your sales team is talking to a potential customer interested in a larger phone, they should recommend an iPad or tablet buyback. In the long run, this opens an opportunity for the user to purchase larger capacity phones, as well as consolidate the number of devices they carry around.
Ready to take advantage of this fantastic recommerce opportunity? Contact us today.