About 93 percent of businesses use social media to promote their products. No less than 85 percent of businesses take advantage of inbound marketing, the concept of drawing people to your website with valuable content.
But despite the clear popularity of both social media and inbound marketing among businesses, the two don’t always line up. If your business engages in some type of online lead generation, it may be time to evaluate just how your social media marketing efforts can help.
3 Important Things to Consider
1) Content Distribution
Inbound marketing revolves around the idea that if you create relevant and interesting content on your website, your target audience will give you their information (and become a lead) in order to read that content. But even the best content is worthless if nobody knows it’s there, and that’s where social media comes in.
Networks like Facebook and Twitter are a perfect way to get the word out about your content, enticing your followers to read the content by emphasizing its benefits to them. Whether you post a quick link on Twitter or an excerpt (such as a success statistic from your phone repair business) on LinkedIn, social media enables you to spread the word about your content.
Of course, the worst thing you can do as a business is to use your social media outlets as mere channels to push out as much content as possible. You will only succeed if you offer actual value to your audience, whether that value comes in the shape of an industry report or a personal message to your followers. Over time, as you build a relationship with your audience through regular interaction, they’ll become more likely to desire your content and become a lead.
3) Conversion Pixels
Finally, if you’re already using social media as described above, here’s an advanced tip: both Facebook and Twitter allow businesses to place a so-called “conversion pixel” on their website, which tracks just how many people signed up to receive your content as a result of your social media ad.
If your social media strategy focuses on generating online leads, measuring the success of your efforts is paramount. It’s the only way you’ll know what worked and what didn’t, allowing you to make improvements and changes in the future.
Are you intrigued? We’re happy to help! Sourcely specializes in helping phone repair businesses market themselves and increase their online leads. Contact us today for a consultation!
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