How the Moto E Could Shake Up the Android Market



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While heavyweights Samsung and Apple continue to exchange blows in the battle for smartphone supremacy, a plucky underdog just may steal the show in 2015. Motorola unveiled the new Moto E at the Mobile World Congress this month, and shocked its competitors. Znet even went so far as to call it “the most important Android phone of the year.” Just what has industry experts so excited?

Budgets, Budgets, Budgets

This number will sound unreasonable to smartphone users going with the newest trends: off-contract and completely unlocked (meaning it can be used with any carrier), the Moto E will cost $150. For comparison, an off-contract iPhone 6 goes for $649, while the Samsung Galaxy S5 comes in at $499. The low price makes the Moto E an ideal entry-level device, except it’s got some exciting features.

SD Card Capability

If the 8GB of internal storage isn’t enough for you (and chances are, if you use the camera, it soon won’t be), you won’t be out of luck. Instead, you can simply pop in a MicroSD card of your choice, and enjoy the expanded storage. Galaxy users already know and love this feature, but most lower-level phones (and iPhones, for that matter) can only watch in envy.

Battery Power

Similarly, its battery power is not what you expect from a low-level phone. It lasts longer than the iPhone, and about as long as a Galaxy. Yet, the device is thinner and lighter than both of these alternatives, likely in part due to its barebones version of the Android operating system. Couple the added battery power with the SD card capability, and you have a device that’s perfect as a camera.

Recommerce Implications

Let’s be honest – iPhone and Galaxy users will not switch to the Moto E. So why did it get crowned the “most important phone of 2015?” Because it just may be the alternative needed for the most resistant cell phone users to finally switch to a smartphone. Its capabilities and low price are just too much to pass up.

Surprisingly, while 90 percent of American adults own a cell phone, only 58 percent own a smartphone. The 32 percent difference is Motorola’s target, and it could have significant ripple effects for the recommerce industry. Depending on its success, even buy-back programs for non-smartphones may become worth the effort. Regardless, new additions to the smartphone market are always worth monitoring.

To learn more about how to Moto E can impact your business, contact us today!



Justin Finkelstein

Co-Founder & CTO at Sourcely; server swiss army knife; flavor architect; the wildcard.