So you’ve decided to improve your web marketing efforts. Fantastic — a good web marketing campaign is at the heart of any successful business. But many companies — repair and otherwise — choose to focus only on SEO. This, however, is a mistake.
So What Is Content Marketing Exactly?
Buying keywords is fine and good. But if there’s nothing for customers to read or watch once they arrive at your site, they won’t stick around to consider your product.
And that’s where content marketing comes in. What’s content marketing? Early on, content marketing meant writing content of low quality that focused on link-building and keyword stuffing. It was pretty much unreadable for humans, but it got a site noticed in search engines, and that’s all that really mattered.
But those days are gone. Now content marketing is about producing high-value, long posts that offer helpful insights and information for your customers. So if you own a smartphone repair store, a good content strategy might mean offering how-to videos or short articles on taking care of a smartphone. You’ve got to deliver value, in other words. No longer are you writing to search engine robots; you’re writing to the customers you talk to every day in your shop.
But even good content won’t allow you to rest on your laurels. You’ve got to stay on top of the latest changes — and they are legion. It pays to subscribe to the Google Webmaster Blog to keep up-to-date on changes to the algorithm.
Content Marketing and SEO Go Together Like PB&J
A good online marketing strategy incorproates both SEO and content. SEO creates awareness and enhances your reputation. It helps people to find those helpful articles and videos you’ve been producing. But in order to move those web visitors down the sales funnel and into your store, you’ve got to offer information of real value.
And don’t think content just means words. It’s videos, images, podcasts, and webinars too. The most successful posts contain an average of 3 images and 1 video.
Promote Your Content on Social Media
Gone are the days when high-quality content could be easily found and linked to. The Internet these days is glutted with information, making it difficult for your content to be found by potential customers.
Paying to have your content featured is one way to ensure your information finds an appropriate audience. Facebook, Twitter, and other social media platforms all have options for paid content, ranging from the affordable to the expensive. There’s a plan for everyone.
Got More Questions About Improving Your Content Strategy?
We’ve helped our clients get the most from their marketing campaigns. Got a question about content marketing or SEO? Then contact us today.