Google’s Android One Takes India By Storm


Android One promises to revolutionize mobile technology in India, the world’s third largest smartphone market–even though only 10% of the country’s population owns a mobile device. What has Google achieved exactly with the Android One? The most notable virtue of this new platform’s implementation is the ability to provide phone manufacturers with parameters regarding a device’s hardware configuration to most efficiently pair with its current Android 4.4 KitKat operating system.

Cost Effective Innovation

With the advent of Android One Google seeks to remedy the present situation in the developing world where there exists a plethora of low cost handsets running a myriad of different versions of the company’s operating system. These variants leave phones prone to glitches. By standardizing the ability for these new smartphones to have features comparable to those found on most high-end devices, Google is ensuring the user a more pleasing aesthetic and functional experience.

An Impressive Rollout

On September 15, 2014, Google released three separate smartphones retailing at a cost of just over $100 US dollars each. They are the Karbon Sparkle V, Micromax Canvas A1, and Spice Dream UNO. Each phone retains the following features: 4.5-inch, 854×480 resolution IPS display, MediaTek MT6582 SoC with 1.3GHz quad-core Cortex-A7 CPU and Mali 400 MP2 GPU, 1GB RAM, 4GB storage space with microSD card slot, 5 megapixel rear camera, 2 megapixel front camera, FM radio, dual SIM support, and replaceable 1,700mAh battery.

A service specific to Android One to ensure Google retains optimal control of its operating system performance is the 2-year period from launch where the phones themselves will receive direct software updates. Another key feature is that users will be able to download and watch YouTube videos offline, something not available on any Android phone to date. Consumers in India can now purchase these phones through Amazon India, Flipkart and Snapdeal, among other outets.

Join the Mobile Revolution 

Android One will surely impact the mobile phone industry in developing nations when it comes to providing the latest in smartphone technology. It may not however send the most pragmatic message to those members of the public who are in transition and gaining increased buying power. The recommerce of used goods helps forstall the depleting our vital natural resources to produce new commodities. For more information on recommercecontact us. We’re your source of solutions in this new and exciting field of recommerce and reverse logistics.

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Justin Finkelstein

Co-Founder & CTO at Sourcely; server swiss army knife; flavor architect; the wildcard.