The problem is that the good stuff is sometimes not practical. Business owners are crunched for time. That’s why we’ve brought you a copywriting tip that will improve your marketing strategy and help you connect with more customers.
“This Is Almost Too Easy.”
The above is a powerful template that you can use to improve your copywriting and connect with more customers. Writing good headlines is key in online marketing. Here is how the above example might work. Let’s say that you are running a marketing blog for small business. You might say:
“This internet marketing tip is too easy.”
That is a headline that will make people interested, convincing them to click on your email or on your article.
Compare that with the following headline:
“Filling Out Meta Tags Is Important.”
The above title is not bad, but it certainly doesn’t compel, does not attract, does not allure. It is just a title that some people may click on, but most people will pass, because they are in a sea of endless choice. Of course, both headlines could have exactly the same content — information that is indeed useful. Many websites do not fill out their meta tags and it is important to at least consider every advantage you can get in SEO. However, the first headline is likely to attract more visitors.
Crush Your Opponents With Topsy
Content marketing is about more than writing alluring articles that impress. It is also about being timely, about having your finger on the pulse of the internet. The website Topsy helps you do that. The book Topic Ideas for Content Marketers opines:
There are a few ways to do this research but this method is one of the fastest and easiest; using a website called topsy.com. Topsy has a ‘social search’ tool that will show you a list of articles that have been shared widely on social media. It is fast, free and easy to use for new content ideas.
Topsy also allows you to find “influencers”: people who are relevant in your industry (perhaps fans or workers or both) and exposes them, giving you a chance to connect with them. Use this website to connect with timely ideas and important people.
Contact us if you would like to learn more about marketing and other pieces of small business advice for repair stores.