In the age of epic content marketing through Facebook and LinkedIn, email marketing still has a place.
So if you’re not reaching out to customers through one of the most reliable methods of online marketing, then you should start.
But in order to email market effectively, you’ve got to do things right.
How do you “do things right”? Read on.
Tips for Better Email Marketing
First, you’ll want to make the sign-up process fairly easy. You might want to add a sign-up box on your website. You can also add a link to an email-marketing sign-up page on your social media profiles.
You can also send emails to your current clients — another reason to make sure you always get their contact information.
Once you’ve got your email list, you’ll need to start planning the email campaign. Content is king when it comes to emails — you’ll want to grab and keep your reader’s attention. Pay particular attention to your subject line. Think about what your customer might want to learn or read about. You could include a teaser, giveaway, or discount. Make sure the information in the body of your email is just as compelling.
But make sure your readers actually want to hear from you: Always include a link that gives your readers the option to unsubscribe.
Other email marketing best practices include including a compelling call to action. These usually go above “the fold,” the area of the message that shows up on a computer screen, without the user needing to scroll down.
And as far as the actual content is concerned, brevity is highly prized. That is, learn to say what you want to say in as few words as possible.
Email marketing can bring you closer to your customers. However, if you fail to follow certain rules, you can end up alienating them.
What Not to Do
What do customers find objectionable?
Well, to begin, make sure your subject lines and content reflect one another.
Then make sure your content is optimized for mobile — because most people today read emails on the go.
Another good rule is not to talk about you or your services too much. Yes, you may have the best repair shop in the nation, but your customers already know that. Instead, teach them something new, or offer new services they might find helpful. Whatever you do, make sure the content is not all about you.
These tips should help you design the beginnings of a great email marketing campaign.
Want more advice on how to boost your repair business? Contact us today.