Marketing can be a difficult task for a small business. Limited budgets and manpower means you’ll likely spend most of your time improving your business, and not enough time getting the word out.
Six Steps to Success
But it doesn’t have to be that way. These 6 highly effective small business marketing tips will help you spread the word about your business without breaking your budget.
1) Be Social
Being on social media is absolutely crucial for small businesses today. It’s where potential customers spend most of their time, and advertising your services is completely free. But do more than get your message out. Make sure you’re actually social—interacting with your audience in a personal, approachable manner that makes them want to do business with you.
2) Develop Relationships
Getting new customers is certainly important for any small businesses. But did you know that up to 40 percent of your revenue comes from repeat customers? It pays to treat them well, encouraging them to return and actively listening to feedback—even if it’s negative. Happy customers won’t just come back—they’ll also become brand advocates, spreading the word about your business for no cost whatsoever.
3) Monitor Reviews
Speaking of which, as a small businesses, you’re likely to have a presence on review sites like Yelp and Angie’s List. It takes bravery to check out the reviews about your business on these sites, and some of them may seem unfair. But always remember that in the digital age, customers trust reviews more than any marketing message you could put out. Read the feedback, answer honestly, and try to improve your business in response. Your reviews will improve, and your business will thrive.
4) Get Involved
As a small business, you’re never isolated. You’re a part of the community, whether you want it or not. Getting involved in that community creates a great amount of goodwill among locals, who will become happy to return the favor. Work with local charities on community improvement projects, or take part in community festivals. As an added bonus, you’ll get a better idea of the exact nature of your local community, which helps in targeting your marketing efforts more specifically.
5) Send Emails
It’s easy to overlook the obvious. Social media and relationship marketing via reviews are great tools, but it still pays to invest your time in email marketing. It remains the most effective digital marketing tool, and services like MailChimp offer free alternatives as long as your subscribers don’t exceed a certain number. You can utilize emails to send offers and coupons, or send newsletters concerning both your business and the smartphone industry.
In the end, it all comes back to one thing: listening to your audience. The digital age has empowered consumers, who expect to be heard in both their praise and criticism of your business. In addition to checking review sites, monitoring mentions of your brand on social media is incredibly effective in both finding happy customers and unhappy ones who need some more convincing. Sharing good experiences with the rest of your audience can boost sales just as much as turning an unhappy customer into a brand advocate with good service and honesty.
Of course, these are just a few of the many marketing tools that small businesses can use to promote their services. Contact us for more information on marketing and how it relates to your smartphone repair/trade in business!