Time flies when you’re making money. But you could always be making more, right? We’re almost a month into 2015, and it’s indeed time to enact that resolution to make bigger profits than ever before.
And it all begins with technology—which is why we’re giving you our top 5 small business technology trends for 2015.
1) The Year of the Cloud
According to Small Business Computing, 2015 will be the year when many small businesses move to the cloud. The online storage technology has significantly dropped in price while increasing in security, allowing even the smallest businesses to store, back up, and recover their data without a making major dent in the bottom line.
2) Increased Mobility
In 2015, optimizing your business for mobile is no longer optional. Mobile pay options like Apple Pay are beginning to proliferate in the marketplace, while users are spending more time on their mobile devices than ever before. Reaching potential customers now involves considering their interest in the latest mobile software.
3) Marketing Automation and Integration
Effective marketing is one of the most difficult challenges of running a small business. Good thing that marketing automation software like HubSpot and Marketo are becoming increasingly affordable, allowing businesses to reach their audience and spread their message without needing a considerable amount of marketing savvy. Similarly, increased focus on marketing integration with customer relationship management software makes it easier for businesses to keep their customers happy and coming back after the initial purchase.
4) Security Awareness
Small businesses are more aware than ever before of the security risks that come with storing sensitive customer and financial data. As a result, security awareness training is becoming more popular among small business owners who are looking to ensure the safety of their data.
5) Data Archiving
Finally, as new mobile payment options and an emphasis on marketing automation and integration lead to increasing amounts of data stored, small businesses will need to find more effective ways to archive their data. Data space is limited, so being more selective on what data needs to be kept will become a major concern of the most forward-thinking small businesses.