You’ve likely thought about promoting your repair business on social media.
Great idea! The average American spends more than 3 hours on social media every day, so an effective social media presence can go a long way toward attracting potential customers.
Yet if your social media efforts are not effective, you may have a problem. If the audience isn’t there, your efforts are best spent elsewhere. But with these 4 tips, you can improve your social media presence and turn it into an asset for your company.
Network, Share, Schmooze Your Way to Success
1) Find the Right Network
When it comes to social media, small businesses often operate under a simple assumption: Facebook is best. That may be true, but it depends entirely on your industry. Facebook is undoubtedly the largest social media network, but that doesn’t mean your specific target audience is on Facebook. Teenagers, for example, now prefer the more visually-based Instagram, while B2B customers are best served on LinkedIn. Choose the best network for your company not based on what you know best, but what best reaches your audience.
2) Share Helpful Content, and Follow the 80/20 Rule
The next mistake many small businesses make is to use social media exclusively as a promotional tool. In truth, you won’t gain many likes or followers simply by pushing out marketing messages. Instead, publish content from your industry that your customers may find helpful, and sprinkle in a bit of promotional content for good measure.
In general, the 80/20 rule is a good guideline: 80 percent of your content should be helpful to your audience, while 20 percent should be promotional. A great way to combine both is to publish and promote blog posts on your websites that focus on industry developments or tutorials. They’ll be helpful to your audience, while subtly promoting your brand.
3) Be Social
The most important aspect of social media is—surprise!—the fact that it’s social. Your audience won’t follow your page because they want to get bombarded with messages, no matter how helpful. They’ll follow you because they’re looking for personal interaction with your brand, so be sure to meet them halfway. Respond to comments, ask them questions, and engage in conversations as much as you can. Social media is a great way to build relationships with current and future customers that may not directly lead to a sale, but establish goodwill that will impact your bottom line in the future.
4) Offer Incentives
Still, you’ll likely have some trouble establishing an audience. In today’s digital age, consumers are more cynical than ever, so instead of leaving them feeling like they’re being exploited, offer something that makes you worth following. Depending on your industry, that may be reduced prices, coupons, or free trials for followers only. You may also want to stage some contests, which generate both engagement and followers. By offering incentives for following your brand, you’ll begin to grow an audience that you can then establish a relationship with and distribute helpful content to.
Of course, these are just a few of the many ways in which you can improve your small business’s social media presence. Contact us for more ways to increase traffic to your website and business!