Most start-ups, in the consumer electronics industry or elsewhere, begin with a product idea. But according to Bob Caspe, CEO of the International Entrepreneurship Center, that’s also why most start-ups fail. In a new article, Caspe argues that sales and marketing, which has to begin with truly understanding your target audience, is often left to be the last thing on the minds of entrepreneurs, though it should be at the heart of any successful start-up. (more…)
So you’ve started your own device repair business. Congratulations! Simply by taking that step, you’ve proven brave and entrepreneurial, not afraid to jump into unknown waters to follow your dream. But what’s next? Once you’ve gotten your business up and running, where do you go? We’d love to help you figure out that important next step, so here are 5 tips to expand your small business. (more…)
As we’ve discussed in previous blog posts, social media has become a crucial marketing tool for small businesses in all industries – and especially in the phone repair industry. When done right, it’s a cost-effective way to drastically increase the reach of your marketing messages, spreading the word about your services while engaging with current and future customers. (more…)
Gone are the days of simply pushing a marketing message for your small device repair business online and hoping for success. In the age of inbound marketing, your digital efforts should be tailored toward online lead generation – getting potential customers to sign up on your website and receive more information. (more…)
As most marketers and small business owners know, a social media presence is increasingly crucial to the success of your business.
Yet, especially among small businesses such as device repair stores, too many companies don’t take full advantage of the possibilities offered by digital giants like Facebook and Twitter. They don’t realize that a strategic approach is absolutely crucial to make social media worth the effort–which can then improve their social media presence. (more…)
Google is well-known among marketers for a constant tweaking of its algorithms to determine search rankings. In the name of user-friendliness, the search engine giant periodically releases updates to ensure that only the most relevant sites will actually appear on the first few pages of search results for related keywords. (more…)
As a professional in the consumer electronics industry, it may not surprise you to learn that internet usage throughout the United States is shifting rapidly toward mobile devices. Last year, mobile overtook desktop internet usage for the first time, and that gap is expected to widen in the near future.
About 93 percent of businesses use social media to promote their products. No less than 85 percent of businesses take advantage of inbound marketing, the concept of drawing people to your website with valuable content.